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6:00 - 6:30: Member and Guest Meet & Greet
6:30: Nkrumah Pierre, Founder & CEO of PLG Consulting

Linked In, Twitter, tumblr, Facebook, Pinterest, Instagram, blogs... are you using social media tools to position and grow your business in your market? In a traditional marketing arena, how do you launch a successful social media program that will showcase and position your corporate and personal brand? How do you develop the right content that will interest your market? How do you put a plan in place to monitor feedback, reactions and comments?

This session will introduce you to the basics of putting your company online and how it can facilitate new relationships and provide a new arena for business development for your company. Traditional marketing method will also be explored as a complement to social media strategies. You will take away basic techniques for using social media and building a broader platform for your company over the next year.

How to evaluate which social media outlets are best for your company.
How to create an online presence for your company.
What types of content should you consider posting?
Who will be responsible for managing and updating social media comments?
Should you develop a blog?
Is an app an important tool for your social media campaign?

“Nkrumah Pierre is a business development trail blazer...”
Through years of experience in the executive search industry, Nkrumah has established himself as a leader in strategic business development and client satisfaction. He frequently participates in networking groups and professional associations where he has the opportunity to give back and cultivate long-lasting, mutually beneficial relationships. In his spare time, Nkrumah dedicates himself to training for triathlons or getting outdoors and carving up the mountains on his snowboard.

Detailed directions to the Metropolitan Opera Guild with map and street views.