To celebrate Women’s History Month, we’re featuring items from the PWP Archives* each day on this blog. In looking back, we see not only where we started, but how far women, photography, and the world have come since 1975.

When PWP was founded in 1975, photography was analogue and largely black-and-white. Apple and Microsoft were founded that same year, so personal computers belonged to the future, and logos and layouts for publications were put together by hand. Here’s a look at some PWP branding and promotional materials over the years:

As Photoshop and page layout programs emerged in the 1990s and rapidly evolved, there was an explosion of choice. Layouts could be fine-tuned, fonts were elegant and proportionally spaced, and photos could easily be adjusted for contrast and color.

– Catherine Kirkpatrick

*The PWP Archives were acquired by the Stuart A. Rose Manuscript, Archives, & Rare Book Library of Emory University

Links to all the 30 For 30 Women’s History Month blogs:

Help Me Please! Hopelessly Waiting…

Exhibition and Anger

Spreading the Word

Early Ads On Paper

Cards and Letters

A Lady, a Truck, a Singing Dog

Women of Vision

A Show of Their Own

Taking It To the Street

Sisters of Sister Cities

Sold!

Education and More

Face of a Changing City

Digital Enabling

Expanding Walls and Other Possibilities

A Wonderful Life–Lady Style

Branding–the Good, the Bad, and the Ugly

The Great Change Sweeps In

PWP Goes Live!

Honoring the Upcoming

Continuity Through Change

Reaching Out

Eye a Woman Naked

Rapidly Multiplying Alternative Options

Women In the World, As Themselves

Kudos!

Friends Who Overcame and Inspired

Reversing the Gaze

Photography and More

Chicks Telling It Like It Is

Looking Back With Thanks